Archive - Tuija Aalto

What is "Influence Industry" and how does it differ from Influencer Industry?

Scholars: Influence Industry combines traditional communication tactics with new technologies to influence audiences often without their full awareness.

Jul 6 •

June 2025

Influence with integrity — Responsible influence certification gains ground in Europe

Industry dialogue emerges around potential influencer certification

Jun 16 •

Younger users (15-24) tend to have a higher level of trust in social media influencers compared to older demographics

Societal content shared by influencers had an impact especially on young people. A survey walk-through and a Google NotebookLM-generated audio deep dive…

Jun 13 •

14:35

Ethical Tensions in the Influencer-Driven Attention Economy

Influencer branding meets audience media literacy in the negotiation of trust

Jun 2 •

Social Media Influencers Monetise Through Multiple Income Streams

SMI's livelihood likely originates from several sources

Jun 1 •

April 2025

Where were you when podcasts went mainstream?

Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline?

Apr 27 •

December 2024

Influencers and influencer marketing defined, plus context

Influencers are people who successfully commercialize their social media following

Dec 5, 2024 •

November 2024

A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023

Willingness to pay for creator content varies internationally, Statista finds. Most likely to pay for creator content: the Chinese.

Nov 25, 2024 •

Why do successful influencers and creators end their careers?

Less screen time, more creative and business opportunities appeal, as burnout is one of the most discussed issues in the creator community

Nov 16, 2024 •

October 2024

Influencers and legacy media share visibility practices

Influencer industry actors represent a growing part of the Finnish creative industry workforce

Oct 27, 2024 •

February 2024

Influencers increasingly endorse their own products

Children's media environment is thoroughly commercial because of social media influencers - the consumer protection agencies are increasing efforts to…

Feb 17, 2024 •

August 2023

You should participate in bettering life in media says Mark Deuze

Media Life is life lived in media, it is not perfect, and can be changed for the better, the Dutch professor teaches

Aug 24, 2023 •

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