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Why do successful influencers and creators end their careers?
Less screen time, more creative and business opportunities appeal, as burnout is one of the most discussed issues in the creator community
Nov 16
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Why do successful influencers and creators end their careers?
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October 2024
Influencers and legacy media share visibility practices
Influencer industry actors represent a growing part of the Finnish creative industry workforce
Oct 27
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Influencers and legacy media share visibility practices
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February 2024
Influencers increasingly endorse their own products
Children's media environment is thoroughly commercial because of social media influencers - the consumer protection agencies are increasing efforts to…
Feb 17
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Influencers increasingly endorse their own products
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August 2023
You should participate in bettering life in media says Mark Deuze
Media Life is life lived in media, it is not perfect, and can be changed for the better, the Dutch professor teaches
Aug 24, 2023
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You should participate in bettering life in media says Mark Deuze
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Shared Visibility Practices
The platform-enabled new actors impact media industries in terms of visibility as well as commercializing
Aug 23, 2023
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Shared Visibility Practices
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July 2023
Influencer marketing, a process
An attempt to visualize the various cases of influencer monetization
Jul 14, 2023
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Influencer marketing, a process
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A development in the Nordic Influencer Industry: Schibsted acquires Inzpire.me
Schibsted strengthens its foothold in the Nordic Influencer industry
Jul 8, 2023
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A development in the Nordic Influencer Industry: Schibsted acquires Inzpire.me
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June 2023
Join my chat
A private space for us to converse and connect
Jun 7, 2023
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Tuija Aalto
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Unveiling the Evolution of Finland's Influencer Industry: A 23-Year Analysis
Beyond Marketing: Exploring the Impact of Influencers on the Media Landscape
Jun 7, 2023
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Unveiling the Evolution of Finland's Influencer Industry: A 23-Year Analysis
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Influencers in media context, focus on television
Social media platforms change media landscape by providing the infrastructure for new creative, social and media economical practises within television…
Jun 5, 2023
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Influencers in media context, focus on television
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May 2023
Influencer industry boundaries dissolve as legacy marketing agencies enter the field
As influencer marketing grows, specialized agencies face competition from marketing, PR and advertising companies
May 20, 2023
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Influencer industry boundaries dissolve as legacy marketing agencies enter the field
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The Influencer Industry: The Quest for Authenticity on Social Media. A book review.
Decoding the Influencer Industry: Analyzing Structures, Impacts, and the Call for Regulation
May 13, 2023
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The Influencer Industry: The Quest for Authenticity on Social Media. A book review.
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