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Influence with integrity — Responsible influence certification gains ground in Europe
Industry dialogue emerges around potential influencer certification
Jun 16
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Influence with integrity — Responsible influence certification gains ground in Europe
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Younger users (15-24) tend to have a higher level of trust in social media influencers compared to older demographics
Societal content shared by influencers had an impact especially on young people. A survey walk-through and a Google NotebookLM-generated audio deep dive…
Jun 13
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14:35
Ethical Tensions in the Influencer-Driven Attention Economy
Influencer branding meets audience media literacy in the negotiation of trust
Jun 2
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Ethical Tensions in the Influencer-Driven Attention Economy
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Social Media Influencers Monetise Through Multiple Income Streams
SMI's livelihood likely originates from several sources
Jun 1
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Social Media Influencers Monetise Through Multiple Income Streams
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3
April 2025
Where were you when podcasts went mainstream?
Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline?
Apr 27
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Where were you when podcasts went mainstream?
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December 2024
Influencers and influencer marketing defined, plus context
Influencers are people who successfully commercialize their social media following
Dec 5, 2024
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Influencers and influencer marketing defined, plus context
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November 2024
A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023
Willingness to pay for creator content varies internationally, Statista finds. Most likely to pay for creator content: the Chinese.
Nov 25, 2024
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A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023
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Why do successful influencers and creators end their careers?
Less screen time, more creative and business opportunities appeal, as burnout is one of the most discussed issues in the creator community
Nov 16, 2024
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Why do successful influencers and creators end their careers?
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October 2024
Influencers and legacy media share visibility practices
Influencer industry actors represent a growing part of the Finnish creative industry workforce
Oct 27, 2024
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Influencers and legacy media share visibility practices
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February 2024
Influencers increasingly endorse their own products
Children's media environment is thoroughly commercial because of social media influencers - the consumer protection agencies are increasing efforts to…
Feb 17, 2024
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Influencers increasingly endorse their own products
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August 2023
You should participate in bettering life in media says Mark Deuze
Media Life is life lived in media, it is not perfect, and can be changed for the better, the Dutch professor teaches
Aug 24, 2023
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You should participate in bettering life in media says Mark Deuze
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Shared Visibility Practices
The platform-enabled new actors impact media industries in terms of visibility as well as commercializing
Aug 23, 2023
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Shared Visibility Practices
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