Tuija Aalto

Scholars point a gap in platform governance: creators as sellers not recognized by TikTok’s documentation

Researchers find TikTok’s platform documentation "complex and messy"

Jul 27 • 

Tuija Aalto

4

3

What is "Influence Industry" and how does it differ from Influencer Industry?

Scholars: Influence Industry combines traditional communication tactics with new technologies to influence audiences often without their full awareness.

Jul 6 • 

Tuija Aalto

2

June 2025

Influence with integrity — Responsible influence certification gains ground in Europe

Industry dialogue emerges around potential influencer certification

Jun 16 • 

Tuija Aalto

1

Younger users (15-24) tend to have a higher level of trust in social media influencers compared to older demographics

Societal content shared by influencers had an impact especially on young people. A survey walk-through and a Google NotebookLM-generated audio deep dive…

Jun 13 • 

Tuija Aalto

14:35

Ethical Tensions in the Influencer-Driven Attention Economy

Influencer branding meets audience media literacy in the negotiation of trust

Jun 2 • 

Tuija Aalto

2

Social Media Influencers Monetise Through Multiple Income Streams

SMI's livelihood likely originates from several sources

Jun 1 • 

Tuija Aalto

1

3

April 2025

Where were you when podcasts went mainstream?

Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline?

Apr 27 • 

Tuija Aalto

1

December 2024

Influencers and influencer marketing defined, plus context

Influencers are people who successfully commercialize their social media following

Dec 5, 2024 • 

Tuija Aalto

1

November 2024

A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023

Willingness to pay for creator content varies internationally, Statista finds. Most likely to pay for creator content: the Chinese.

Nov 25, 2024 • 

Tuija Aalto

Why do successful influencers and creators end their careers?

Less screen time, more creative and business opportunities appeal, as burnout is one of the most discussed issues in the creator community

Nov 16, 2024 • 

Tuija Aalto

1

October 2024

Influencers and legacy media share visibility practices

Influencer industry actors represent a growing part of the Finnish creative industry workforce

Oct 27, 2024 • 

Tuija Aalto

1

February 2024

Influencers increasingly endorse their own products

Children's media environment is thoroughly commercial because of social media influencers - the consumer protection agencies are increasing efforts to…

Feb 17, 2024 • 

Tuija Aalto