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Johannes Gustavsson's avatar

Interesting! Speaking in my capacity as someone who has worked with and represented influencers for nearly a decade, I unfortunately quite often find that traditional media (in relation to what you describe as "Shared Visibility Practices") tend to overestimate their own significance when it comes to impact and relevance.

They’re stuck in an old-fashioned, traditional mindset where everyone watches TV, listens to the radio, or reads the newspaper, even though, especially among young people, media habits are far more complex than that. I wonder if this might create a false sense of security in working with someone who appears to be "everywhere," when in fact, "everywhere" isn’t really the case. What does the research say about this?

Keep up the great and important work!

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