Statistics Finland recognizes Influencer marketing

The adding of influencer marketing to Mass media statistics 2020 and 2021 marks a notable change in the national media landscape.

Influencer marketing has entered the official Mass media statistics in Finland. Influencer marketing (worth 39 million euros 2021) has been dedicated its own row below internet advertising (483 million euros). (See the statistics release article Mass media market returned to the pre-pandemic level in 2021.)

Mass media market in Finland, 2019-2021. Statistics Finland.

Expect the data to appear in the Statistical Yearbook of 2023 - as the yearbook 2022 contains mass media market data until 2020 (see chart 7.13 Mass media market 2016-2020 below).

Mass media market, Page 119 of the Statistical Yearbook 2022 Finland.

The adding of influencer marketing to Mass media statistics marks a notable change in the national media landscape. A small part of the media market, but growing fast, as was internet advertising two decades ago.