Review: The Influencer Code: The Insider's Guide to Becoming an Online Success
Not just another "checklist for developing unforgettable content" (although included), Amanda Russell's Influencer Code reminds the reader of professional basics: Do put the agreement of collaboration in writing, to avoid surprises and unnecessary risks. Do add any special moral or safety clauses you need to ensure regulatory compliance, in addition to The Four P's of Disclosure: Prominence, Presentation, Placement and Proximity.
The book is useful for both the brand representative or small business owner just getting into influencer marketing, or, the online media content creator, hoping to make a living of her social media presence. Most essential, in making the initiative, is to come up with a mutually beneficial, long-term partnership proposition. One-off collabs are just influencer advertising, she says. A quick read. Along the practical issues, you pick up the author's professional attitude on how to begin your career as influencer marketer.