A Media Universe visualised, new kinds of companies included
Evan Shapiro explains why Accenture and Nvidia are shaping the media landscape
Should you consider gaming when thinking about the future of the media landscape? Absolutely yes. While the business logics — the revenue models and the monetization strategies — of gaming and traditional video entertainment differ, and the two industries have unique approach to fan engagement, and can have different production cost structure as well, they still, at the end of the day, compete with the scarcest resource of all: audience attention.
Also explained, why Accenture today is the biggest advertising company of all.
Here’s a recording of last year’s SXSW media technology and business conference session "Media Death Star", featuring Evan Shapiro intervierwed by Steven Rosenbaum.